September 2007
Vol. 3, No. 9
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Happy Labor Day!
The Hyland Group is here to assist you with finding the right destination for your organization’s meeting or convention. Our website, www.hylandgroup.com, enables you to search through our portfolio in many ways including by destination name, region, number of guest rooms, exhibit space and amenities. When you find a destination that suits your needs, save time by submitting an RFP online.
This fall, The Hyland Group is offering clients many opportunities to learn more about their destinations. Upcoming Hyland Group events include The Hyland Group’s International Gold Cup Outing in Virginia on October 20; The Hyland Group’s Annual Bureaufest that will be held in Washington, DC on October 24; and The Hyland Group’s Holiday Luncheon that will be held in Chicago, IL on December 10. Contact us for more information on our events.
The Hyland Group can be found at the many industry events taking place this fall, as well. HSMAI's Affordable Meetings in DC occurs September 5 - 6. The Motivation Show in Chicago will be held September 25 – 27. The second annual MACE!, presented by Meeting Professionals International Potomac Chapter (PMPI), takes place November 15. We look forward to seeing you!
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Feature Article – Event Design: Setting the Stage for a Sell Out Performance – By Corinne Sebesta
Think about it: When was the last time you had an event “just because”, sans agenda or desired outcome? Probably never. From cocktail parties to business conferences to a dinner party at your home, when hosting an event, you aim for a positive outcome: sometimes it is to educate your clients, forge a new relationship or deepen a friendship.
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Event décor has a subtle but significant impact on the way your attendees view the event and your company. It’s important to know your company, draw from its strengths and paint that picture for your attendee. Blending your corporate objectives with the creative imagery that lighting, draping, staging and floral provide can both give attendees a memorable experience and demonstrate in a visual way the organization’s objectives. Events give an attendee the opportunity to “experience” the company first hand.
As a planner it is important to make sure the way in which you present your company not only fits your corporate image, but also resonates with your client’s preferences, needs and taste. It would be odd for a venue with traditional English gardens to plan an event utilizing minimalist Asian design, just as it would be for a contemporary hotel to feature English garden arrangements in their lobby. Neither takes into consideration the client base the venues have established and are attracting. The same is true for your event. If you are looking to launch a new cutting edge product to hip urbanites, your event décor needs to be hip and cutting edge. Watered-downed or generic ho-hum décor will diminish the impact of the décor. Additionally, incompatible décor can give the attendees the impression that you aren’t a good fit with their preferences. It’s imperative to know your attendees and match your décor to their tastes.
Get creative. Whatever your budget, utilize it to create a cohesive and inspiring experience. For example, if your company is throwing a 100th Anniversary gala, put together a collage of pictures in a power point presentation and project them into theatrical framing around the room. The cost will be minimal, but the results will be moving and memorable.
There is always a greater purpose for the events we plan. Utilizing your assets and getting creative can have a lasting impact on your clients.
Corinne Sebesta is President & CEO of Sebesta Design, LLC, a Mid-Michigan based floral and event design company. For more information on Sebesta Design, visit sebestadesign.com. Contact Corinne.
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Featured Destination – Greater Madison Convention & Visitors Bureau
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The Greater Madison Convention & Visitor Bureau (GMCVB) ensures people and groups coming to its city that they will be both intellectually and emotionally enriched. To achieve this, Madison has successfully combined its great reputation for education and research with its diverse cultural assets and breathtaking natural resources. Situated on an isthmus between two glacial lakes, Madison enjoys an almost unmatched beauty. State Street, a central pedestrian thoroughfare, connects the University of Wisconsin to the State Capitol Building, with several blocks of ethnic and local restaurants and interesting shops and boutiques in between.
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Perhaps the best example of Madison’s intellectual and emotional culture, however, is the area’s long-time reputation for eco-friendliness and heritage of leadership in environmental and conservation issues. In addition to experiencing this culture directly through the greatly accessible and affordable downtown environment, meeting planners and their attendees can appreciate Madison’s culture at the airport, hotels, and convention center or meeting place.
The Dane County Regional Airport recently completed a $65 million construction and renovation incorporating 25 green building strategies and Frank Lloyd Wright-inspired design. It is the first airport to receive the Federal Aviation Administration-Great Lakes Region's Outstanding Achievement Award for Environmental Stewardship. The area’s major convention facilities (Alliant Energy Center and Monona Terrace® Convention Center) have each taken significant steps to reduce their overall environmental impact and improve energy efficiency; both facilities are now Travel Green Wisconsin certified. Steps from the Capitol, and overlooking the lake, the Frank Lloyd Wright designed Monona Terrace has recently been awarded the Leadership in Energy and Environmental Design (LEED) certification for existing buildings.
The Greater Madison Convention & Visitors Bureau is committed to working with meeting planners to ensure every convention or meeting in the greater Madison area meets each groups’ needs and requirements, and that that each visitor is enriched both intellectually and emotionally. To learn more about Madison, please contact your Hyland Group representative.
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Hot Dates, Rates & Promotions
The following Hyland Group destinations have value dates and/or promotions available. Click here for details.
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• ATLANTIS, Paradise Island
• Biltmore Hotel, Coral Gables
• The Bolger Center
• The Casa Monica Hotel
• The Cavalier Hotel
• Visit Charlotte
• Experience Columbus
• Greater Fort Lauderdale Convention & Visitors Bureau
• Jekyll Island Club Hotel
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• Hotel Jerome
• Mayflower Park Hotel
• Hotel Monteleone
• Oak Ridge Hotel & Conference Center
• Rancho Bernardo Inn
• Saddlebook Resort
• Vail Valley Partnership
• Wort Hotel |
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The Hyland Group and Members at ASAE Annual Meeting in Chicago
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Pictured left to right:
Michael Ross, Pasadena Center Operating Company and Pete Hyland, The Hyland Group
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Pictured left to right: Stephanie Morales, The Hyland Group; Christina Keeley, The Hyland Group; Paul Bucheit, Venetian Resort Hotel Casino, Deanna Burgess, Venetian Resort Hotel Casino, Tracy Stein, The Hyland Group; Nicole Himsel, The Hyland Group
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On August 23, The Hyland Group hosted a luncheon and educational session for meeting professionals in the Minneapolis area. As part of their event series, MEET AMERICANA, The Hyland Group is traveling to different cities in the United States to create an awareness of The Hyland Group in markets which are secondary to their Chicago, New York and Washington, DC locations. Please email us for more information.
Representatives from Greater Fort Lauderdale CVB are heading to Chicago to take clients to a Cubs game September 19. Contact us for more details on how you can join them for the baseball outing.
Historic Hotels of America and thirty-five of its member properties will host a client reception in Washington, DC on September 5. Click here for an invitation to attend the event which takes place over the dates of Hospitality Sales and Marketing Association International's (HSMAI) Affordable Meetings.
Over the past three years, the number of annual visitors to Austin increased by two million people and the tourism industry created 10,000 new jobs. Based on that growth, tourism has replaced manufacturing as the city's fifth largest economic sector. The sixth annual Austin City Limits Music Festival takes place September 14-16 and is estimated to generate a $27 million economic impact for the city.
The Breakers was recently awarded with the Green Lodging Certification by the Florida Department of Environmental Protection. The Breakers was the first hotel in
Palm Beach
County to receive the designation.
The Coeur d’Alene Golf & Spa Resort’s golf course was recently ranked 18th in the mainland U.S. and 40th in the entire world by the Condé Nast Traveler Magazine reader’s poll which evaluated hundreds of resort courses around the world.
Rancho Bernardo Inn’s Chef Gavin Kaysen was named one of Food and Wine magazine’s Best New Chefs. His Californian-influenced French cuisine has made Rancho Bernardo Inn’s El Bizcocho one of the top-rated restaurants in San Diego.
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The Hyland Group's Annual Bureaufest Blues - Save the Date: October 24, 2007
Pictured left to right: Pete Hyland, Breanne Hyland, Ryan Keedy, Steve Beamer
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| For more information on site inspections, please contact your Hyland Group representative or email us. |
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Latitudes, A Hyland Group Publication
Publisher: Peter Hyland / Editors: Erin Tench, CMM, CMP and Kristen Keating
The Hyland Group Newsletter, Latitudes, is an online journal for clients, partner-companies, professional associates and industry colleagues of The Hyland Group and is published twelve times yearly. For editorial or edition sponsorship inquiries, kindly email us for more information.
Since 1985, The Hyland Group has been one of the premier sales and marketing firms for the hospitality industry. Please check out our diverse portfolio by visiting http://www.hylandgroup.com/. Let our experienced staff assist you with finding the right destination for your next meeting or conference. Contact us for more information.
© Copyright 2005-2007. The Hyland Group. All Rights Reserved.
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